Boost your business authority, credibility, and expertise with a case study! A case study will provide a detailed story explaining how your customer had an issue and how your business addressed the issue with their product or service. Everyone loves a good story…especially when there is a happy ending involved. Potential customers appreciate the social proof a case study provides making it a powerful marketing tool!
According to a 2022 report by the Content Marketing Institute, case studies were one of the top 5 types of content that B2B marketers credited with producing optimum results in the last 12 months. Goals marketers reported achieving with their content included:
Created Brand Awareness
Built Credibility and Trust
Our Case Study Process
How to Leverage Your Case Study
Before you invest in a case study, you may want to consider how you will use it in your marketing plan.
Case studies can be showcased on your company’s website, in its newsletter, or in a myriad of other publications your business puts together.
Revision Resume offers add-ons to help you incorporate your case study in your marketing efforts. Options include:
Social Media Posts