LinkedIn can be a powerful networking platform for anyone seeking a new job. In order to utilize it to its fullest capacity, consider the following optimization tips.
Create a Headline that Aligns with the Position You are Seeking
While many people on LinkedIn craft creative headlines such as, "Here to Save the World," you want to appear in searches for job openings! Now is not the time for a unique headline that would be difficult for someone to find or understand.
You want a headline that is well-worded and results in you appearing in job searches related to the position you desire. You want your headline to tell who you are and what you would offer a potential employer. Take time to think through what headline would make sense for your skills, experience and job desires.
Add a LinkedIn Profile Photo
Although it may feel uncomfortable to include a photo of yourself, it is proven to result in your profile receiving more views. According to LinkedIn, adding a photo gets your profile 21x more views and 9x more connection requests! Since more views and more connection requests increases your networking and job prospects, it is worthwhile to add a profile photo.
Here are some details to consider:
You are adding a photo to a professional networking site in an effort to improve your job prospects. Therefore, it should not be a photo of you and friends or even you and your family. This should be a photo of just you!
A professionally taken photo is best. If you don't have one at your disposal, do your best to take your own photo (or have a friend or family member take a photo of you) that looks professional. Have a plain background and make sure the photo is a head-shot (shows your shoulders and up). It shouldn't be a full-body photo.
Make sure you aren't wearing a hat, hoodie or anything else that obstructs the view of your face.
Complete ALL LinkedIn Sections
A complete LinkedIn profile will help you appear in more job searches. It will also help people in your network determine who you are and what you are looking for.
Take the time to fill out your "experience" and "about" sections. Be sure your education is accurately updated, as you may be found by a fellow alumni. Don't overlook the industry and location setting, as recruiters may search using these settings.
When you are completing your profile, take time to word everything effectively. Your goal is to market yourself. Include your most impressive previous work experiences and achievements. Be sure to include contact information so anyone interested knows how to get in touch with you.
Add Connections and Engage
Make connections with former co-workers, people you went to school with, and community members you know. When requesting a connection, write a personalized note. This increases the likelihood of the person saying yes to your request.
Building your network will increase the amount of people that see your profile. Take it a step further by engaging on LinkedIn -- comment on the posts other people write. This will help you network and build relationships.
LinkedIn can be an effective way to assist in your job search. Following the above tips will help ensure you are using LinkedIn to your fullest advantage.